The Brief
Lalena needed a website revamp for BEAUTI-FLTR that would better showcase her SPF 50 sunscreen and convert interest into sales. With a highly mobile-first audience, it was essential that the experience felt seamless on smartphones while clearly communicating product benefits and building trust through social proof.
The goal was to create a visually compelling, easy-to-navigate platform that highlights the product, reinforces credibility, and makes purchasing as effortless as possible.
The Outcome
I redesigned the website with a strong focus on mobile usability and conversion. The layout prioritises clear product messaging, ensuring customers can quickly understand key benefits while being guided naturally toward purchase.
To build trust and encourage action, I incorporated prominent customer reviews and structured the content to reduce friction throughout the buying journey. The result is a streamlined, high-performing eCommerce experience that aligns with user behaviour and supports sales growth.
