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Which website builder is the right choice for my small business?

In the digital age, your business's online presence is not just an option; it's a necessity. Your website serves as a virtual storefront, a hub of information and a platform to engage with your audience. However, behind the scenes, the choice of website builder is vital in making sure your customers are getting the most out of your online presence.

Which website building solution is the right choice for my small business?

In the digital age, your business’s online presence is not just an option; it’s a necessity. Your website serves as a virtual storefront, a hub of information and a platform to engage with your audience. However, behind the scenes, the choice of website builder can make or break your online success.

Here are the top website builders that I recommend for my clients.

For eCommerce businesses: Shopify

Shopify is an all-in-one e-commerce platform that enables entrepreneurs and businesses to set up, manage, and grow their online stores with ease. With its user-friendly interface, customisable templates, and extensive range of features, Shopify provides a comprehensive solution for e-commerce ventures of all sizes. The platform offers the following pricing tiers:

  1. Basic Shopify: Priced at $29 USD per month, this plan offers essential e-commerce features, including unlimited products, 24/7 customer support, discount code creation, and a mobile-responsive website.
  2. Shopify: Priced at $79 USD per month, this plan includes all Basic Shopify features, along with gift card creation, professional reports, abandoned cart recovery, and better shipping rate options.
  3. Advanced Shopify: Priced at $299 USD per month, this plan extends Shopify features with advanced report building, third-party calculated shipping rates, and up to 15 staff accounts.
  4. Shopify Plus: This enterprise-level plan offers tailored solutions for high-volume businesses with complex needs. Pricing varies and provides advanced features like dedicated support, scalability, and customised scripting capabilities.

Shopify simplifies the process of selling products online, from inventory management and secure payment processing to customisable branding and a range of sales channels. With its integrated marketing tools, analytics, and app integrations, Shopify empowers entrepreneurs to create a thriving online business. Whether you’re just starting or looking to scale, Shopify‘s pricing tiers cater to various e-commerce needs, making it a top choice for building and growing successful online stores.

For content-rich websites: Elementor (WordPress)

Elementor is a versatile and powerful page builder plugin for WordPress that empowers users to create stunning, professional-grade websites without coding expertise. With its intuitive drag-and-drop interface, users can easily design and customise every element of their website, from headers and footers to content blocks and widgets. Elementor offers a vast library of pre-designed templates, widgets and blocks, enabling users to bring their creative visions to life with ease. With its real-time preview feature, seamless integration with popular WordPress themes and extensive styling options, Elementor revolutionises website design, enabling both beginners and seasoned developers to craft visually captivating and responsive websites that capture and engage visitors’ attention.

Elementor comes in three pricing tiers:

  1. Elementor Free: A comprehensive free version with essential design capabilities and a selection of widgets and templates to get you started.
  2. Elementor Pro: Priced at $49 USD/year for a single site, Elementor Pro unlocks advanced features like a larger template library, advanced widgets, theme builder, WooCommerce integrations, and more.
  3. Elementor Expert: This plan, priced at $199 USD/year for 1,000 sites, provides agency-level features, including priority support, client management tools, and a white-label option to personalise the plugin for your agency.

For small businesses that just require a simple online presence: Squarespace

Squarespace is a versatile website building platform that empowers users to craft stunning and professional websites for various purposes. With its user-friendly interface and beautifully designed templates, Squarespace offers a seamless way to showcase your portfolio, create an online presence for your business, or establish a personal website. The platform provides a range of pricing plans:

  1. Personal Plan: Priced at $16 USD per month (billed annually), this plan offers essential website features, a free custom domain for the first year, and the ability to remove Squarespace branding.
  2. Business Plan: Priced at $26 USD per month (billed annually), this plan includes advanced features like integrated e-commerce, premium integrations, and promotional pop-ups.
  3. Basic Commerce Plan: Priced at $30 USD per month (billed annually), this plan extends the Business Plan by adding commerce features, enabling you to sell products and accept donations.
  4. Advanced Commerce Plan: Priced at $46 USD per month (billed annually), this plan offers all the features of the Basic Commerce Plan, plus advanced commerce analytics and abandoned cart recovery.

Squarespace empowers users with creative control, allowing you to personalise templates, customise layouts, and integrate third-party tools seamlessly. With its reliable hosting, built-in mobile optimisation, and integrated marketing tools, Squarespace enables you to transform your vision into a stunning website that captivates and engages your audience.

Your Digital Presence, Your Way

From crafting your domain name to selecting the perfect website hosting platform, each decision shapes your online journey. Whether you’re building an e-commerce empire with Shopify, a content-rich site with WordPress or an artistic portfolio with Squarespace, your vision takes centre stage. As you embark on this exciting adventure, remember that your choices reflect your brand’s identity and values. By making informed decisions and investing in the right tools, you’re well on your way to creating an impactful, secure and influential online presence that resonates with your audience for years to come.

Written by Emma Hackett Design

Emma is a freelance graphic & web designer, based in South Australia. Emma began freelancing in 2015 and has since had the pleasure of creating or enhancing visual communications for many new and existing businesses.

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