The Brief
Gussy Group needed a simple yet distinctive digital presence that reflected its bold, creative approach while allowing the brand itself to take centre stage. With a deliberately minimal website structure, the focus was on creating a memorable first impression through movement and visual impact. The goal was to translate the established brand identity into an engaging online experience that felt polished, contemporary and considered across every screen size.
The Outcome
I designed and developed a custom WordPress website centred around an immersive animated logo experience. A custom video treatment was created and masked within the Gussy Group vector logo, bringing movement and personality to the identity while maintaining the simplicity of the overall site. The logo treatment was carefully adapted for responsive viewing, using a separate vertical logo mask on mobile to ensure the animation remains impactful and proportionally balanced across devices.
