Web Design for eCommerce and Product Brands

Online stores designed to convert, build trust, and support long-term growth.

Your website isn’t just a place to sell products. It’s your storefront, your brand experience, and often the deciding factor between someone browsing and someone buying.

I design eCommerce websites that combine strong visual storytelling with seamless functionality, helping your products stand out, your brand feel premium, and your customers move effortlessly from discovery to purchase.

The Problem

Many product-based businesses come to me when:

  • Their website doesn’t reflect the quality of their product
  • Customers drop off before completing a purchase
  • The shopping experience feels confusing or clunky
  • Their brand lacks consistency across the website
  • They need to support both retail and wholesale customers

The Solution

A well-designed eCommerce website should:

  • Increase conversions and average order value
  • Build trust and credibility with your audience
  • Create a premium and memorable brand experience
  • Support repeat purchases and customer loyalty
  • Scale with your business as it grows

Some recent examples...

A conversion-focused approach.

I design with both brand and behaviour in mind.

That means creating websites that not only look beautiful, but are structured to guide users towards purchasing. From product layouts to navigation and calls to action, every element is considered to reduce friction and increase conversions.

At the same time, I ensure your brand story and values are clearly communicated, helping customers connect with what you offer and feel confident in their purchase.

Frequently Asked Questions

Every project is tailored, but most eCommerce websites include:

  • Shopify or eCommerce platform setup for seamless purchasing
  • Clear product structures and intuitive navigation
  • Mobile-first design for a smooth shopping experience
  • Product pages designed to support decision-making
  • Integration of reviews, social proof, or storytelling elements
  • Email capture or marketing integrations to support retention

My process starts with a discovery call, either via phone or video, to get to know you, your business, goals, and audience. From there, I put together a detailed quote and inclusions document so you can clearly see what’s involved, along with the terms and conditions from the outset. Once approved, I move into the design direction before progressing into development. You’ll have opportunities to review and provide feedback throughout, so the final result feels aligned and considered.

Most websites take between 3 to 6 weeks, depending on the size and complexity of the project, as well as how quickly content and feedback are provided. I’ll outline a clear timeline at the start so you know what to expect.

Most projects fall between $3,000 and $6,000 + GST, depending on the scope, number of pages, and functionality required. I provide a detailed quote upfront so you know exactly what’s included.

Yes. I build websites to be easy to manage, so you can update content, images, and basic pages without needing any coding knowledge. I can also provide guidance if needed.

I work with a range of businesses, including health and wellbeing providers, eCommerce brands, media and podcast platforms, hospitality venues, and professional services. Most of my clients are looking for a thoughtful, strategic approach rather than a quick template solution.

Yes. I’m available for updates, improvements, and ongoing support as your business grows. Many clients continue working with me to refine and evolve their website over time.