The Brief
Sontse needed a cohesive brand identity and digital presence that reflected its mission to offer a safer, sunless alternative to traditional tanning. As a purpose-driven product, it was essential that the brand communicated both its skin-conscious benefits and its aspirational, lifestyle-led appeal.
The goal was to create a distinctive visual identity and website that resonates with a modern, health-conscious audience while building trust, educating customers, and supporting product growth.
The Outcome
I developed a clean, confident brand identity inspired by themes of sun safety, self-care, and natural radiance. This visual direction was carried through to the website, where a warm, airy aesthetic and intuitive layout create an elevated and engaging user experience.
The site balances storytelling with functionality, clearly communicating the product’s benefits while guiding users through the purchase journey. Every design decision supports Sontse’s positioning as a premium, sun-conscious brand, resulting in a cohesive platform that connects with its audience and encourages confident, informed purchasing.
