The Brief
Slather needed a bold and engaging online presence that reflected their fun, sun-smart approach to skincare. As a product designed for everyday use, it was important that the website educated customers on the importance of sun protection while making the brand feel approachable, stylish, and easy to connect with.
The goal was to create an eCommerce experience that balances personality with clarity, encouraging users to learn, shop, and confidently make sun protection part of their daily routine.
The Outcome
I developed a vibrant, user-friendly website that brings the brand’s playful tone to life while maintaining a seamless shopping experience. Bold visuals and engaging copy are paired with a clean layout, ensuring the product remains the hero without overwhelming the user.
The structure supports both education and conversion, helping users understand the benefits of SPF while guiding them effortlessly through the purchase journey. The result is a high-impact eCommerce platform that captures attention, builds trust, and makes daily sun protection feel like a natural choice.
