Keywords are the words and phrases your ideal customers type into Google when they’re searching for businesses like yours.
Start by thinking about:
Examples:
Then apply those keywords naturally throughout your website in:
Tip: Don’t “stuff” keywords everywhere — write for humans first, search engines second. Clear, natural writing always performs best.
Google favours websites that provide genuine value to real people, not just sales pages.
Adding blog posts (like this one), FAQs, helpful guides, and educational content tells Google that your website is active, trustworthy, and relevant.
Good content ideas include:
The more useful content you create, the more chances you have to appear in search results.
If your website feels clunky on your phone, Google probably thinks the same.
More than half of all website traffic comes from mobile devices, and Google prioritises mobile usability when ranking websites.
Your site should:
Site speed is a major ranking factor, and also affects how long visitors stick around.
Slow websites cause users to leave quickly, which signals to Google that your site isn’t delivering a good experience.
To improve speed:
A clean, lightweight website setup can make a huge difference to both your rankings and conversions.
Each page on your website should have:
These don’t directly change rankings, but they significantly influence whether users choose your site over competitors, and click-through rates matter.
Good example: Adelaide Coffee Shop | Emma’s Coffee House
Meta description: Delicious locally roasted coffee, served 7 days a week in Adelaide.
If you’re a service-based business, local SEO is one of the easiest ways to start ranking faster.
Be sure to:
Local searches often trigger the map listings, which can drive serious traffic straight to your site.
Backlinks are links to your website from other trusted sites. Google views these as credibility signals.
Some simple ways to earn backlinks:
Quality matters more than quantity. One good link from a reputable site can outperform dozens of low-quality ones.
Google loves websites that are kept updated.
This includes:
A “set and forget” website slowly falls behind competitors who actively maintain theirs.
You can’t improve what you don’t measure.
At a minimum, you should set up:
These tools show which keywords bring people to your site, which pages perform best and where improvements are needed.
Boosting your Google ranking comes down to three key things:
✅ Creating high-quality, helpful content
✅ Having a fast, mobile-friendly website
✅ Using smart keywords and local SEO
When all these pieces work together, your website becomes a powerful lead-generation tool, not just a pretty online brochure.
Emma is an Australian freelance graphic & web designer with over 10 years of experience. Emma has worked with over 350 clients from various industries, including media, healthcare, beauty, fashion, food and beverage and service providers.
