Larnook Wines

A boutique wine label offering online wine sales and a subscription-based Wine Club.

The Brief

Larnook Wines needed a streamlined eCommerce platform that reflected their boutique, premium positioning while making it easy for customers to purchase wines online. It was important that the website supported not only one-off purchases, but also ongoing engagement through their Wine Club subscription. The goal was to create a seamless Shopify experience that simplifies ordering, builds customer loyalty, and supports efficient backend management.

The Outcome

I designed and developed a clean, user-friendly Shopify website that balances premium visual presentation with practical functionality. The layout allows customers to easily browse and purchase wines, while guiding them toward joining the Wine Club for a more long-term connection with the brand. On the backend, the site was structured to support smooth order management, customer communication, and shipping processes. The result is a reliable and scalable eCommerce platform that supports both immediate sales and recurring revenue growth.

Key Features

“I highly recommend Emma Hackett Design. Emma was extremely efficient and knowledgeable about building our website. She understood our vision and nailed the brief; we now have a beautiful website for our wine brand. Emma is very talented and I would highly recommend her.”
Alexia, Larnook Wines

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