The Brief
Sally needed an inviting eCommerce website that reflected the handcrafted, community-focused nature of her locally roasted coffee brand. It was important that customers could easily browse products, learn about the offering, and purchase online, while also supporting opportunities for wholesale growth.
The goal was to create a seamless shopping experience that appeals to everyday customers, while also providing a clear pathway for cafés and stockists to connect and explore partnerships.
The Outcome
I designed and developed a warm, user-friendly website that balances storytelling with functionality. The visual direction captures the brand’s local, handcrafted feel, while the layout ensures products are easy to browse and purchase.
To support both retail and wholesale audiences, I incorporated clear pathways for stockist enquiries alongside the online store. The result is a cohesive platform that strengthens Sally’s brand presence, supports online sales, and opens the door for growth within the local hospitality scene.
